As a kid, our relationship with sleep was simpler. Our parents watched out for us, and made sure we stuck to our bedtimes. As adults of course, no one is there to tell us to put away our phones, turn off the TV, quit snacking at midnight and head to bed.
But what if we had someone to look out for us and remind us take our relationship with sleep seriously? Meet Sleep Country’s new ambassador Sleep Daddy.
Role: Creative Director / Agency: Publicis Toronto