When one of the world's biggest artists wore the Sleep Country logo during his album launch livestream, we turned the moment into an offer in hours: show up in a fur coat and get a free cooling mattress, so you could sleep like the Iceman too.
People didn't sleep on it—and neither did the media. In just 24 hours, the campaign was picked up by 181+ outlets, generated 54M+ impressions, and even earned Sleep Country a follow from Drake.
Role: Creative Director / Agency: Publicis Toronto