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Volkswagen Jetta Joyride

The all-new Jetta has the quality, the style, and the refined features you admire in luxury vehicles. But more importantly, it delivers what the brand is truly about: pure desire to be behind the wheel. 

We showcase the overwhelming urge to drive that the Jetta inspires, by telling the story of a Joyride. The campaign  is built around the idea of a role reversal where a father takes his sons car for a spin. 

Role: Art Director / Agency: DDB