We stumbled on a fun insight: 6 out of 10 people would rather sleep than have sex. So, on Valentine's Day, we gave Canadians what they crave for most: hours and hours of deep, uninterrupted sleep.
We partnered with a real romance author to write an eight-chapter, 1-hour-and-25-minute audiobook following one woman's search for her perfect match... a mattress.
Role: Creative Director / Agency: Publicis Toronto