Every fall, Canadians flood social media with photos of changing leaves. But for DQ, the cooler weather also meant slower sales.
So we partnered with Snapchat to turn every fallen maple leaf into a DQ discount through augmented reality—transforming the entire country into a media channel.
2026 One Show
Merit - Social Media: Commerce
Merit - Social Media: Inventive Feature Use or Modification
Marketing Awards 2026 - Shortlisted (Digital
Atomic Awards 2026 - Silver/Immersive Reality